Video project showcases positive view of city
A Liverpool housing association is working with young people to produce videos showing how they view the city in the wake of last summer’s riots.
Liverpool Mutual Homes is working with other social landlords and agencies in the area to raise awareness of the ‘It’s Liverpool’ campaign to engage more young people in their communities.
To kick off the project LMH worked with filmmaker Jackie Passmore on a video showing a series of images of what Liverpool means to young people, projected onto cupped hands to mimic the iconic ‘I ♥ NY’ slogan.
Follow up films are now being made and circulated through social networking sites.
These are being produced by LMHtv and its partners the Foundation for Art and Creative Technology and community media programme Tenantspin.
LMH chief executive Steve Coffey said: ‘We have spent a lot of time looking at the root cause of the riots bearing in mind that not all perpetrators were social housing tenants or young people.
‘It is too easy and lazy to blame people on benefits and in social housing; there are wider, more fundamental issues that need addressing and identifying. Involvement is a key area.
‘By working with various partners, we have identified the need to integrate more members of our communities – especially young people – and let them show others how proud they are of Liverpool and what it means to them.’
Inside Housing is looking at how housing providers are using social media to engage tenants as part of our Focus on digitial inclusion this week. For more articles and to join in the debate visit our Focus page or forum.