Bromsgrove Council approves Longbridge plan
A council has approved a new development as part of a £1 billion regeneration scheme - but has accepted a lower than usual proportion of affordable housing.
Private developer St Modwen and housebuilder Persimmon on 28 May received permission from Bromsgrove Council for a 229-home scheme at Longbridge east works site in Worcestershire. The scheme is part of a wider £1 billion regeneration of the former car plant site.
Councillors gave permission for the scheme on the condition that 36 of the homes will be affordable. Of these 18 will be for shared ownership and 18 will be let under the government’s ‘affordable’ rent product at up to 80 per cent of market rent.
The condition means 16 per cent of the homes will be affordable, despite the area action plan for Longbridge specifying a target of 35 per cent.
A spokesperson for the authority said 16 per cent was the highest figure that was viable.
Kit Taylor, portfolio holder for planning and regeneration at Bromsgrove Council, said: ‘Our aim is for up to 35 per cent affordable but we are pragmatic enough to realise that the tough economic conditions require negotiations so that proposed works remain viable.
‘Independent research shows the extremely high cost to any developer of making the land where the old Longbridge factories stood suitable for homes. We are therefore bound to balance this fact against how many affordable homes it is reasonable to demand of the developer.’