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Posted in: Why be a tweet
Tools like Twitter, Facebook and Linkedin can really open up a world of information and opportunity for users.
I've been running Optima Community Association's account for the last couple of years. As Tom says, it's a great way of linking to other online content and more importantly people. If I want to pick someone's brains about my social media strategy, or setting up a hyperlocal blog for our community, I can do all that online. And I can get it done very quickly. No conferences or training courses to fork out for.
Just this week through Twitter, I've linked up with two local organisations that are proving useful for the work I do and would be great for our residents to know about and be involved in.We're already sharing information, making life easier and adding value.
Different social media streams can be a great source of information that can feed into all sorts of projects, like our Facebook pages for residents, with news about jobs, events, and other residents' news without having to wait for the next quarterly printed newsletter.
Social networks can improve communications, building rapport and trust between colleagues in large group structures without anyone having to travel. Bromford Housing have been using Twitter and Yammer with great success in this area.
The difficulty of how to start. Set up an account, follow a few people and watch for a while and see how people use it. It's social media, be sociable. Join in the conversation. Sharing someone else's Tweet, known as retweeting or a RT, or just marking it as a favourite, are easy things to do without worrying about what to say! It takes time to build up, but all networks do. If you do sign up, follow us. I'll give you a warm welcome @OptimaCommunity.
Ultimately, you need to use what works for you and it may not be Twitter. It's a tool and not an end in itself.