Homes Work aimed to shout about the good work that the housing sector is already doing, while pushing organisations to deliver more.
We wanted to encourage young people to think about a career in housing and construction – and help people of all ages obtain the skills they need to find sustainable employment.
The campaign also demonstrated that investment in housing not only helps the housing crisis, it brings economic benefit to communities across the UK.
A total of 1.04 million young people in the UK between the ages of 16 and 24 are not in education, employment or training according to the most recent statistics*.
In order to help tackle the huge scale of this problem and help get people of all ages into sustainable employment, Inside Housing launched the Homes Work campaign in March 2014, in partnership with social enterprise Building Lives, which runs five training academies across London.
The campaign closed in June 2014 with the support of politicians, housing providers, sector bodies, developers and contractors. More than 100 organisations and individuals committed their support, with 78 social landlords pledging to provide at least 1,892 apprenticeships and training opportunities during 2014/15.
The campaign had three main aims:
*between October and December 2013, according to Officer for National Statistics.