Golden Gates Housing Trust is among the landlords who have been using the Jubliee to improve tenant engagement. Chief executive Peter Mercer explains the approach
As a trust we are constantly looking for new and innovative ways to engage with our tenants. After discussion with our tenants we decided to develop a range of activities linked to the Diamond Jubilee and the Olympics in Summer 2012. This included setting up a £1,000 fund to support up to 10 Diamond Jubilee parties across Warrington.
We are committed to improving our local communities and believe that the best way for achieving this is to bring local tenants and residents together to tackle the issues that matter to them.
Our communities are becoming increasingly diverse and, with more tenants living on their own than ever before, we set up our fund as we felt the Diamond Jubilee parties would be a great way to encourage people to get out, meet their neighbours, stoke community spirit and help with community cohesion.
The fund was promoted online, on our Facebook page and with our tenant and resident associations and we received a large number of fantastic applications. After careful deliberation we selected ten events to support across Warrington, ranging from picnics in the park aimed at local families to special celebrations bringing together up to 285 older residents in community venues.
We have also made a commitment to attend as many of the events as possible to help out and meet with those involved. Many of our tenants will be struggling with the impact of welfare reform over the coming months and we recognise that it is more important than ever to get closer to them so we support them through the changes.
The Diamond Jubilee parties have helped to kick start what will be a busy summer of events for GGHT. Over the next few months we will be organising an Olympic themed fun day, supporting a community children’s day and helping to organise Warrington’s first ever Pride festival along with a Summer MELA - a celebration of the different cultures and communities in Warrington.
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