An interesting point, Rick. But does every incentive have to appeal to everyone? Or is it better to have a range of incentives aimed at different people?
I'd argue that the traditional methods of gathering feedback or encouraging involvement have only ever appealed to a select demographic - for example those who have the time, inclination, or ability to read publications, fill out written surveys, and attend daytime meetings.
I'm sure Northwards have incentives or methods of engagement for people who don't have access to a smartphone, or aren't interested in technology. And I'm sure some of the people who will engage through this 'app' have not been able to engage, or have not been interested in getting involved, via traditional methods.
Horses for courses and all that. Surely the imprortant thing is that everyone has an opportunity to engage in some way or another? That's how I would define 'equality' in this context. If we take the view that every initiative has to be available, or appeal to, every individual... well, I think that's the road that leads to a 'one size fits all' approach.