Fed calls for landlords to promote themselves more
The chief executive of the National Housing Federation has called on housing associations to promote themselves more and provide a wider range of products and services.
David Orr, speaking at the federation’s Affordable Home Ownership and Intermediate Housing Conference in London yesterday, said: ‘Why is that housing associations - which I think in the main are fabulous organisations that make a real and very positive contribution to neighbourhood building, the economy of the country, got a terrific track record - why are we slightly ashamed of it? because it often feels like that.
‘We don’t get out there and say ‘you know what? we are absolutely bloody fantastic’.
‘If we are not going to do that we are not going to break through this barrier, where housing associations, which are absolutely part of the solution and have been increasingly for the last 40 years, are still seen by many as part of the problem.’
Mr Orr said the sector should not focus solely on social rented housing as the market for new buyers only functions for the top 10 per cent of earners.
He said: ‘The mission is about providing social rented homes, intermediate market rent, market rent, shared ownership, shared equity, outright sale and providing supported housing and a whole range of neighbourhood support services. If we don’t do it nobody else is going to.’
Neil Hadden, chief executive of Genesis Housing Group had earlier told the conference that associations need to sell themselves more as ‘a natural home for people who wouldn’t traditionally have looked at a housing association.’