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Inside Housing Communications Conference

8:00 AM - 5:00 PM


Giving you the tools to tell stories effectively and gain influence where you need to


The Inside Housing Communications Conference is the only event to combine knowledge and insight from experts outside of the sector with the innovative communications campaigns from leading housing peers.


The programme covers a wide range of communications themes, from effective storytelling, work around mergers, public affairs, integrated campaigns, tools to effectively measure your communications, plus crisis communications and PR.


It’s your chance to access transformative ideas and gain immediate inspiration for your communication campaigns.


2019 programme highlights include:

  • Learn from expert storyteller, Matt Locke, director and founder of Storythings, ex-director of the BBC’s Innovation Team and Channel 4’s Education and Multi-platform
  • Hear how Plymouth Community Homes managed their communications around fire safety in the wake of Grenfell
  • Gain knowledge on how to measure your communications to influence upwards from the director of communications at the Museum of London and the Local Government Association
  • Get the lowdown on successful internal communications from award-winning Trivallis, Great Places Housing Group and the Bristol, North Somerset and South Gloucestershire Clinical Commissioning Group

"Communications in housing are doing some of the most innovative and important work in the comms and marketing industries. I’m really looking forward to seeing it showcased at Inside Housing’s Communications Conference."

Mario Ambrosi, director of communications and marketing, Anchor Hanover


View a sample of the 2018 delegate list here




2019 Programme

08:00 Registration


09:00 Chair’s opening remarks

Martin Hilditch, editor-in-chief, Inside Housing


09:15 Panel session : Influencing stakeholders – your leadership team, politicians, press and your community

  • Setting strategic priorities for engagement
  • Identifying top targets and outlining what the ‘asks’ for government or politicians are
  • Creating active roles for each member of the team
  • Getting the feedback mechanisms right
  • Integrating PR into the whole comms mix: digital and events

Rebecca Goodhand, communications and marketing manager, Community Housing Cymru

Hel Reynolds, founder and director, Comms Creatives

Max Curtis, director of public affairs, Metropolitan Thames Valley


09:55 The measurement mindset and why this is key to strategic communications success

Proving the value and impact of communications is central to our survival as a function so it is worth looking in detail at why it is so important to measure the right things.

  • Meaningful measurement: outcomes vs outputs
  • Golden rules of measurement
  • What does success look like?
  • Utilising data and communicating it to influence upwards

Andrew Marcus, head of communications, Museum of London

David Holdstock, director of communications, Local Government Association


10:50 Refreshment break


11:20 Panel session: Delivering internal communications that engage what ever the budget

  • Innovative internal communications trends to inspire
  • Key digital trends, tools and tech to transform
  • Perfecting your channel mix to maximise engagement and interaction
  • Tools to measure success and prove the strategic role of internal comms
  • Equip, empower and engage senior management to modernise top-down communications and encourage authentic two-way dialogue

Mark Woods, head of communications, Trivallis

Julia Graham, change communications specialist, Great Places Housing Group

Carl Holloway, director of communications, Great Places Housing Group

Michelle Smith, associate director, communications and engagement, Bristol, North Somerset and South Gloucestershire Clinical Commissioning Group, NHS


12:00 Crisis communications: managing fire safety comms in a febrile environment

  • Developing a crisis communications plan from spokespeople and messaging through to protocols and resources
  • Dealing with the potential to confuse people with information overload
  • Lessons learned: timely responding, what information to release, facts not spin
  • Telling residents stories – how the political landscape has changed from being focused on delivery to people

Angie Scott, head of strategy, communications and external relations, Plymouth Community Homes


12:40 Lunch


13:40 Breakout sessions


Breakout 1

Mergers roundtable session


Meet the organisations who have been through a merger and come out the other side. What have other people learnt from a comms perspective what’s been successful across these areas of work and what lessons have been learned:

  • leadership
  • culture
  • branding
  • values and behaviours
  • collaborative working practices
  • making sure that we have the wellbeing of our comms team at the forefront when faced with significant change

Mario Ambrosi, director of communications and marketing, Anchor Hanover

Carlene Leonard, assistant director: communications, marketing and public affairs, Radian Group

Kate Jeffreys, director of communications, Notting Hill Genesis


Breakout 2

Integrated marketing communications – building trust and boosting morale


An integrated marketing campaign is your opportunity to deliver a distinct message across multiple channels and show your customers and tenants a consistent and clear approach expressing your brand values. This is basic common sense so how do you get them right and why does the integrated approach fail sometimes?


14:20 Breakout sessions


Breakout 3

Case study: Engaging tenants, staff and stakeholders – telling great stories in housing

  • Recruiting and training your team right and gearing all of your processes around content
  • How to set up your organisation so you can gather stories and content from your colleagues
  • How to use good content across multiple platforms and measure how effective this is
  • Getting content you will use again and again

Steve Hayes, head of communications, Citizen


Breakout 4

Interactive workshop: Living a brand from the inside out – what branding really means

  • What do brand and culture mean to you?
  • How do you create a culture that lives it values?
  • How do you get commitment to its purpose?
  • Build a brand from the inside out

Jo Marsh, director, Winster Marsh, associate, Jane Wentworth Associates


15:00 Refreshment break


15:30 Getting a feature into Inside Housing – dealing with the press from a non-news perspective

  • What’s the story? Why should I care?
  • Riding the trends while staying authentic
  • Storytelling to engage the audience
  • Q&A session

Peter Apps, deputy editor, Inside Housing


16:00 Case study: Elephant Park – creating a communications campaign that tackled negative perceptions

  • Right channel, right time, right message – finding and engaging a hard to reach / switched off audience
  • Finding and using new and innovative tools, techniques and strategies to boost awareness
  • Creating a creative campaign in partnership with a local authority

16:30 Integrated storytelling – creating and delivering content that connects

  • Why stories are so important
  • How they work and how not to mess them up
  • How attention is changing in the digital age and what that means for anyone creating content
  • Honing your storytelling muscle – top tips and lessons learned

Matt Locke, director and founder, Storythings, chair, The Audience Agency, ex-head, Innovation Team, BBC, ex-head, Education and Multi-Platform Teams, Channel 4


17:10 Close of conference



Our conference sponsorship positions you at the forefront of housing sector, while establishing you as the brand of repute in the minds of the leaders influencers and key decision makers across the sector.


For sponsorship opportunities please call Ned James on 020 7772 8410 or email