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Housing association development joint venture appoints new managing director

A development joint venture owned by four landlords in the East of England has appointed a new managing director.

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Emma Fletcher, newly appointed managing director of Evera Homes (picture: Evera Homes)
Emma Fletcher, newly appointed managing director of Evera Homes (picture: Evera Homes)
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A development joint venture owned by four housing associations in the East of England has appointed a new managing director #UKhousing

Emma Fletcher has been selected to take charge of Evera Homes, which is owned by Hyde, Flagship Group, Longhurst Group and Cross Keys Homes.

Ms Fletcher was previously managing director at SmithsonHill, a development joint venture between house builder Hill Group and food producer Russell Smith Farms.

She was also formerly a director at Hill, where she led on the Foundation 200 Project to deliver housing for homeless people, and property director at Marshall of Cambridge.

A chartered rural surveyor, Ms Fletcher is also chair of Swaffham Prior Community Land Trust and a council member of the Cambridge Forum for the Construction Industry.


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Launched in 2018 as a limited liability partnership, Evera aims to accelerate housing supply in Cambridgeshire and the surrounding area. It has a target to build 1,750 new homes by 2025.

Its members own and manage one in three homes in Cambridge and Peterborough.

Ms Fletcher said: “There is a real need for good-quality homes in Cambridgeshire, Peterborough and the surrounding towns and villages, and through collaborative working, Evera will play an important role in helping to meet that need.

“I am thrilled to be leading such an innovative company, and committed to doing things differently, in line with our ethos.

“It’s not just about building homes for us. It’s about creating and strengthening communities, supporting people’s well-being and ensuring that we adopt new technologies in line with our responsibility as a housing developer to help tackle climate change.

“As part of this, I have renewed our emphasis on communicating with our customers and residents and introduced air-source heat pumps into our development Coney Grange at Lakenheath, with others to soon follow.”

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