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Housing association takes ‘difficult decision’ to sell only care home

A Midlands and East of England housing association has put its only care home for older people up for sale, citing funding pressures and increased competition.

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Picture: Getty
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Longhurst Group said that the move to sell the Grimsby facility was a “difficult decision”.

The 22,500-home landlord has asked external agency Healthcare Property Consultants to approach other care providers about buying and running the care home, called Cranwell Court.

Cranwell Court is registered with the Care Quality Commission (CQC) and provides support for vulnerable older people, including through a 17-bed enhanced dementia care unit and day care service. It employs 100 staff.


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Louise Platt, executive director of care and business partnerships at Longhurst, said: “We are enormously proud of the service we provide to Cranwell Court residents and their families.

“That, alongside the considerable dedication shown by colleagues to transform this service in recent years, has made this an extremely difficult decision.

“However, we firmly believe that this is the right decision for the organisation and, most importantly, for the people that call Cranwell Court home and rely so much on the services it provides.”

Large London housing association Optivo revealed plans to exit the care sector in September after losing £1.9m on four care homes in Ealing in 2017/18.

Longhurst said it “remains committed to delivering high-quality care and support to older people” through sheltered, extra care and retirement living schemes but will be leaving the care home on the market.

It currently provides care and support services to more than 4,000 people through these operations, employing more than 800 staff.

The association added that it wants to find “the right buyer” for Cranwell Court.

“We recognise that a provider with greater resource, and care-related technology, will be able to deliver improvements that will hugely benefit the staff and residents and ensure continued delivery of high-quality personalised care,” said Ms Platt.

Cranwell Court was rated “Good” by the CQC after its last review in October 2018.

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