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West Midlands associations complete 18,000-home merger
Housing Plus Group and Stafford and Rural Homes (SARH) have merged to form a new housing, care and property group managing 18,000 homes predominantly in Staffordshire and Shropshire.
The newly merged group comprises landlords Severnside Housing, South Staffordshire Housing Association and SARH.
It also includes Care Plus, which cares for older people, Severn Homes, which specialises in private sector housing for rent, sale and shared ownership, and repairs and planned maintenance specialists Property Plus and Housing Worx.
The group will own and manage approximately 18,000 homes across the area, with 800 employees and annual revenues of almost £100m.
Housing Plus and SARH previously managed 12,000 and 6,000 homes respectively.
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The associations agreed to merge in August, having first entered talks in 2014.
The new group has pledged to begin building 2,000 new homes for rent, shared ownership and outright sale by 2023.
It has also committed to delivering one-third more hours of care and support so that older people can continue to live independently in their own homes and to creating 100 new apprenticeships in the group and its supply chain within the next five years.
Sarah Boden, chief executive of Housing Plus Group, said: “Separately, our organisations do fantastic work in our communities.
“Together, we will do more. We are setting out today with a very clear objective to change lives, shape communities and create real opportunities for the employees who make that possible.”
