Changing attitudes to work means employers have to adapt, says Gary Hay, partner at Capsticks
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Every organisation is under increasing pressure to produce improved business results, and the housing sector is no different.
Employees who are motivated, aligned to the goals of the business and focused on productivity and customer satisfaction deliver better results.
The case studies we chose to highlight on the following pages reveal that organisations who work hard to actively engage their employees and stakeholders have achieved positive results.
For those working in this area, new challenges have arisen:
And economically:
These demographics, and economic and political factors have affected how millennials view work. Surveys show that they will expect a better work/life balance, wider distribution of income, more flexible working, different technologies for communication and greater fluidity in the job market. This will have profound changes for the way businesses are run. It also raises challenging questions for business leaders, such as:
Organisations prepared to address these issues now will secure greater staff engagement in the short term. They are also likely to gain a long-term business success in a challenging market.
Engaging staff and stakeholders also helps ensure that mergers and acquisitions are successful. If the new organisation can demonstrate clear goals and a valued culture, it’s much easier to manage cultural change and maintain the organisation’s social heart.
In October 2014, Frimley Park Hospital, a flagship NHS acute trust, merged with Heatherwood & Wexham Park Hospital NHS Trust (H&WP), an acute trust listed in the bottom 20 performing trusts in the NHS, to form Frimley Health. It was a key priority to ensure that H&WP employees benefited from the culture and learning at Frimley as soon as possible.
The measures of success include reduced staff turnover (nursing turnover, for example, fell by 50%); reduced sickness absence; and a significant increase in recommendations for H&WP as a place to work (from 40% to 78%) and to receive care (from 45% to 92%). The vast majority of the trust’s 3,200 staff remained the same throughout, it was the leadership that changed.
The acquisition is already a major success story, with performance at H&WP having been transformed within two years. Frimley Health was also recently rated ‘outstanding’ by the Care Quality Commission, the first trust to receive the accolade.