Collaboration labs: Balancing the qualitative with quantitative: where do we take data from and why it matters

Collaboration labs

Collaboration labs: Balancing the qualitative with quantitative: where do we take data from and why it matters

Wednesday, 23 Sep 2026 14:00 - 14:45

Rich, informal insight gathered by frontline staff and community members too often goes uncaptured. Engagement professionals hear what affects customers in their conversations with tenants every day, but this insight is rarely reflected in decision making. This session explores how teams can integrate formal and informal insight into their processes and improve tenant experience

Delegates will discuss:

• How to capture and systematise qualitative feedback so it carries real weight alongside survey data

• Practical techniques for presenting resident insight to internal stakeholders in ways that drive action

• How to identify where your organisation’s current data approach may be leaving gaps and what to do about it

In partnership with

EXHIBIT/SPONSOR

Testimonials

Alison Jenkins, tenant, Magenta Living

"What a fantastic experience as a tenant, to hear from so many passionate and inspirational professionals, who are all keen to provide their skills and knowledge to guide both landlords and residents."

Becci Gardner-Queen, housing team leader, Darlington Borough Council

"Great conference! The speakers were very knowledgable. We left feeling refreshed and armed with knowledge of what is to come and what we are preparing for."

Eileen Smith-Hughes, ClwydAlyn Housing

"Interesting and informative panels throughout the day with plenty of opportunities for discussion, questions and networking."

Elly Hoult, chief operating officer, Peabody

"The best conference I have attended this year."

Paul Singleton, strategy and customer insight director, The Hyde Group

"The conference was an excellent opportunity to engage with debate, hear inspiring stories and to stimulate thoughts about making engagement work better."

Rachael Orr, chief executive, PlaceShapers

"I really enjoyed the event. It was great to be at a housing sector conference and see so many residents and so much more diversity of attendees than you often get."

Valerie Oldfield, member of the National Housing Federation Tenant Advisory Panel

"A very engaging conference where residents and staff come together to meet, discuss and share knowledge. This is one not to miss."

Tenant and Resident Engagement CONFERENCE STARTS IN: