Collaboration labs: Words matter: Removing stigmatising language from housing

Collaboration labs

Collaboration labs: Words matter: Removing stigmatising language from housing

Wednesday, 23 Sep 2026 14:45 - 15:30

The language used in and around social housing shapes how residents feel about their homes, their landlords and themselves. Over two thirds of social Housing tenants report feeling stigmatised by their landlord. From the terminology in tenancy letters to the framing of social media posts, the words organisations choose carry real weight. This session creates space for honest, constructive conversation about the language embedded across the sector and what it takes to change it.

Participants will share experiences of and gain insight into how to:

• Audit the language used across your organisation’s communications, policies and frontline interactions — and identify where terminology may be causing unintentional harm

• Build practical frameworks for involving residents in shaping the words and phrases used to describe them and their communities

• Advocate internally for language changes

In partnership with

EXHIBIT/SPONSOR

Testimonials

Alison Jenkins, tenant, Magenta Living

"What a fantastic experience as a tenant, to hear from so many passionate and inspirational professionals, who are all keen to provide their skills and knowledge to guide both landlords and residents."

Becci Gardner-Queen, housing team leader, Darlington Borough Council

"Great conference! The speakers were very knowledgable. We left feeling refreshed and armed with knowledge of what is to come and what we are preparing for."

Eileen Smith-Hughes, ClwydAlyn Housing

"Interesting and informative panels throughout the day with plenty of opportunities for discussion, questions and networking."

Elly Hoult, chief operating officer, Peabody

"The best conference I have attended this year."

Paul Singleton, strategy and customer insight director, The Hyde Group

"The conference was an excellent opportunity to engage with debate, hear inspiring stories and to stimulate thoughts about making engagement work better."

Rachael Orr, chief executive, PlaceShapers

"I really enjoyed the event. It was great to be at a housing sector conference and see so many residents and so much more diversity of attendees than you often get."

Valerie Oldfield, member of the National Housing Federation Tenant Advisory Panel

"A very engaging conference where residents and staff come together to meet, discuss and share knowledge. This is one not to miss."

Tenant and Resident Engagement CONFERENCE STARTS IN: