Sustainable Engagement Goals: Reaching the silent majority and how to keep them engaged

Enabling Innovation

Sustainable Engagement Goals: Reaching the silent majority and how to keep them engaged

Wednesday, 23 Sep 2026 12:15 - 13:00

Younger residents, families, people in full-time work and those from minoritised backgrounds are consistently underrepresented in Housing providers formal feedback structures, meaning vital insight from these groups is missed. Meanwhile, organisations face a difficult balancing act: broadening their reach without making existing volunteers feel undervalued or overlooked. This session explores the strategies and resources required to sustainably engage the silent majority.

Delegates will learn

• How to move beyond surveys and formal panels to build engagement approaches that meet residents where they are including digital channels like WhatsApp, community settings and post-service touchpoints without losing the depth of insight that more structured methods provide

• Practical strategies for keeping newly engaged residents connected and motivated, including how to close the feedback loop in ways that make participation feel genuinely worthwhile

• How to make the case internally for investing in broader outreach alongside formal structures

In partnership with

EXHIBIT/SPONSOR

Testimonials

Alison Jenkins, tenant, Magenta Living

"What a fantastic experience as a tenant, to hear from so many passionate and inspirational professionals, who are all keen to provide their skills and knowledge to guide both landlords and residents."

Becci Gardner-Queen, housing team leader, Darlington Borough Council

"Great conference! The speakers were very knowledgable. We left feeling refreshed and armed with knowledge of what is to come and what we are preparing for."

Eileen Smith-Hughes, ClwydAlyn Housing

"Interesting and informative panels throughout the day with plenty of opportunities for discussion, questions and networking."

Elly Hoult, chief operating officer, Peabody

"The best conference I have attended this year."

Paul Singleton, strategy and customer insight director, The Hyde Group

"The conference was an excellent opportunity to engage with debate, hear inspiring stories and to stimulate thoughts about making engagement work better."

Rachael Orr, chief executive, PlaceShapers

"I really enjoyed the event. It was great to be at a housing sector conference and see so many residents and so much more diversity of attendees than you often get."

Valerie Oldfield, member of the National Housing Federation Tenant Advisory Panel

"A very engaging conference where residents and staff come together to meet, discuss and share knowledge. This is one not to miss."

Tenant and Resident Engagement CONFERENCE STARTS IN: