Inside Housing’s Communications Conference 2019
Martin Hilditch, editor-in-chief, Inside Housing
• Setting strategic priorities for engagement
• Identifying top targets and outlining what the ‘asks’ for government or politicians are
• Creating active roles for each member of the team
• Getting the feedback mechanisms right
• Integrating PR into the whole comms mix: digital and events
Panel sponsor: Built Environment Communications Group
Rebecca Goodhand, communications and marketing manager, Community Housing Cymru
Hel Reynolds, founder and director, Comms Creatives
Jennifer Riddell-Carpenter, director, BECG
Jo Field, founder and managing director, JFG Communications
Proving the value and impact of communications is central to our survival as a function so it is worth looking in detail at why it is so important to measure the right things.
• Meaningful measurement: outcomes vs outputs
• Golden rules of measurement
• What does success look like?
• Utilising data and communicating it to influence upwards
Andrew Marcus, head of communications, Museum of London
David Holdstock, director of communications, Local Government Association
· Innovative internal communications trends to inspire
· Key digital trends, tools and tech to transform
· Perfecting your channel mix to maximise engagement and interaction
· Tools to measure success and prove the strategic role of internal comms
· Equip, empower and engage senior management to modernise top-down communications and encourage authentic two-way dialogue
Mark Woods, head of communications, Trivallis
Julia Graham, change communications specialist, Great Places Housing Group
Carl Holloway, director of communications, Great Places Housing Group
Michelle Smith, associate director, communications and engagement, Bristol, North Somerset and South Gloucestershire Clinical Commissioning Group, NHS
· Developing a crisis communications plan from spokespeople and messaging through to protocols and resources
· Dealing with the potential to confuse people with information overload
· Lessons learned: timely responding, what information to release, facts not spin
· Telling residents stories – how the political landscape has changed from being focused on delivery to people
Angie Scott, head of strategy, communications and external relations, Plymouth Community Homes
Meet the organisations who have been through a merger and come out the other side. What have other people learnt from a comms perspective? What’s been successful across these areas of work?What lessons have been learned?
• leadership
• culture
• branding
• values and behaviours
• collaborative working practices
• making sure that we have the wellbeing of our comms team at the forefront when faced with significant change
Mario Ambrosi, director of communications and marketing, Anchor Hanover
Carlene Leonard, assistant director, communications, marketing and public affairs, Radian Group
Kate Jeffreys, director of communications, Notting Hill Genesis
Why getting management buy-in is integral to comms excellence and career development
Common experiences - from imposter syndrome to the Dunning Kruger effect
Strategies to get support and respect from your organisation’s leaders
Hel Reynolds, founder and director, Comms Creatives
Our communities face increasing levels of social need, but many housing association brands struggle to articulate their social purpose.
This timely workshop explores how to create a ‘brand with purpose’ that motivates staff, satisfies customers and liberates your organisation to deliver positive social change. Through this engaging, hands-on session you will be able to:
Mike Williams, Managing director, Public Life
Suzanne Begley, Managing director, Public Life
Steve Hayes, head of communications, Citizen
Jo Marsh, director, Winster Marsh, associate, Jane Wentworth Associates
• Why stories are so important
• How they work and how not to mess them up
• How attention is changing in the digital age and what that means for anyone creating content
• Honing your storytelling muscle – top tips and lessons learned
Matt Locke, director and founder, Storythings, chair, The Audience Agency, ex-head, Innovation Team, BBC, ex-head, Education and Multi Platform Teams, Channel 4
Jenna Goldberg, Director, London Communications Agency
• What’s the story? Why should I care?
• Riding the trends while staying authentic
• Storytelling to engage the audience
• Q&A session
Peter Apps, deputy editor, Inside Housing
"I’m particularly interested in the main challenges social housing organisations are facing in communicating their purpose; hopefully I can offer an external perspective, some quick wins and practical steps."
"Measuring the impact of communications is vital to demonstrating the strategic importance of communications and for making the case for investment. I look forward to debating this key issue with colleagues."
"Between all of the professionals at the event, there’s probably not a scenario we haven’t encountered or a story we haven’t told, so learning from each other is priceless."
"It’s important that communications are at the heart of the sector; this event shows that the sector values what we do and enables us to further improve in the important role we play."
"It’s important that communications are at the heart of the sector; this event shows that the sector values what we do and enables us to further improve in the important role we play."
#housingcommunications