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Inside Housing’s Communications Conference 2019

08:30 Registration

09:00 Chair’s opening remarks

09:00 Chair’s opening remarks

Martin Hilditch, editor-in-chief, Inside Housing

09:15 PANEL SESSION: Influencing stakeholders – your leadership team, politicians, press and your community

09:15 PANEL SESSION: Influencing stakeholders – your leadership team, politicians, press and your community

• Setting strategic priorities for engagement
• Identifying top targets and outlining what the ‘asks’ for government or politicians are
• Creating active roles for each member of the team
• Getting the feedback mechanisms right
• Integrating PR into the whole comms mix: digital and events


Panel sponsor: Built Environment Communications Group

Rebecca Goodhand, communications and marketing manager, Community Housing Cymru
Hel Reynolds, founder and director, Comms Creatives

Jennifer Riddell-Carpenter, director, BECG

Jo Field, founder and managing director, JFG Communications

09:55 The measurement mindset and why this is key to strategic communications success

Proving the value and impact of communications is central to our survival as a function so it is worth looking in detail at why it is so important to measure the right things.


• Meaningful measurement: outcomes vs outputs
• Golden rules of measurement
• What does success look like?
• Utilising data and communicating it to influence upwards


Andrew Marcus, head of communications, Museum of London
David Holdstock, director of communications, Local Government Association

10:50 Networking refreshment break

11:20 PANEL SESSION: Delivering internal communications that engage whatever the budget

· Innovative internal communications trends to inspire
· Key digital trends, tools and tech to transform
· Perfecting your channel mix to maximise engagement and interaction
· Tools to measure success and prove the strategic role of internal comms
· Equip, empower and engage senior management to modernise top-down communications and encourage authentic two-way dialogue


Mark Woods, head of communications, Trivallis
Julia Graham, change communications specialist, Great Places Housing Group
Carl Holloway, director of communications, Great Places Housing Group

Michelle Smith, associate director, communications and engagement, Bristol, North Somerset and South Gloucestershire Clinical Commissioning Group, NHS

12:00 Crisis communications: managing fire safety comms in a febrile environment

· Developing a crisis communications plan from spokespeople and messaging through to protocols and resources
· Dealing with the potential to confuse people with information overload
· Lessons learned: timely responding, what information to release, facts not spin
· Telling residents stories – how the political landscape has changed from being focused on delivery to people


Angie Scott, head of strategy, communications and external relations, Plymouth Community Homes

12:40 Networking Lunch

13:40 Breakout sessions

Breakout 1: Mergers roundtable session

Meet the organisations who have been through a merger and come out the other side. What have other people learnt from a comms perspective? What’s been successful across these areas of work?What lessons have been learned?


• leadership
• culture
• branding
• values and behaviours
• collaborative working practices
• making sure that we have the wellbeing of our comms team at the forefront when faced with significant change


Mario Ambrosi, director of communications and marketing, Anchor Hanover
Carlene Leonard, assistant director, communications, marketing and public affairs, Radian Group
Kate Jeffreys, director of communications, Notting Hill Genesis

Breakout 2: How to be respected by leaders get your comms ideas and plans approved

  • Why getting management buy-in is integral to comms excellence and career development

  • Common experiences - from imposter syndrome to the Dunning Kruger effect

  • Strategies to get support and respect from your organisation’s leaders

Hel Reynolds, founder and director, Comms Creatives

Breakout 3: Purpose-driven branding

Our communities face increasing levels of social need, but many housing association brands struggle to articulate their social purpose.


This timely workshop explores how to create a ‘brand with purpose’ that motivates staff, satisfies customers and liberates your organisation to deliver positive social change. Through this engaging, hands-on session you will be able to:

  • Understand the power of cause-led branding
  • Rate your current brand’s purposefulness
  • Explore strategies for incorporating purpose into your organisational DNA

Mike Williams, Managing director, Public Life

Suzanne Begley, Managing director, Public Life

14:20 Breakout sessions

Breakout 4: Case study: Engaging tenants, staff and stakeholders – telling great stories in housing

  • Recruiting and training your team right and gearing all of your processes around content
  • How to set up your organisation so you can gather stories and content from your colleagues
  • How to use good content across multiple platforms and measure how effective this is
  • Getting content you will use again and again

Steve Hayes, head of communications, Citizen

Breakout 5: Interactive workshop - Living a brand from the inside out: what branding really means


  • What do brand and culture mean to you?
  • How do you create a culture that lives it values?
  • How do you get commitment to its purpose?
  • Build a brand from the inside out

Jo Marsh, director, Winster Marsh, associate, Jane Wentworth Associates

15:00 Networking refreshment break

15:30 Integrated storytelling – creating and delivering content that connects

• Why stories are so important
• How they work and how not to mess them up
• How attention is changing in the digital age and what that means for anyone creating content
• Honing your storytelling muscle – top tips and lessons learned


Matt Locke, director and founder, Storythings, chair, The Audience Agency, ex-head, Innovation Team, BBC, ex-head, Education and Multi Platform Teams, Channel 4

16:00 Estate regeneration in an increasingly political environment

  • Understanding the politics of housing, planning and development
  • Engaging the right people at the right time
  • Delivering honest, robust and meaningful communications and consultation

Jenna Goldberg, Director, London Communications Agency

16:30 Getting a feature into Inside Housing – dealing with the press from a non-news perspective

• What’s the story? Why should I care?
• Riding the trends while staying authentic

• Storytelling to engage the audience
• Q&A session


Peter Apps, deputy editor, Inside Housing

17:10 Close of conference




1 December 2021
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