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Breakout session BBack to 2025 agenda

Building a communications strategy that is truly accessible to all

Thursday, 25 Sep 2025 12:05 - 12:50Highwalk 1
Speakers
Kath   Swindells Kath SwindellsDeputy features editorInside Housing
Caroline   Lamprey Caroline LampreyHead of communications and marketingGolden Lane Housing
Julie   Layton Julie LaytonChief executiveAdvance
Lizzie   Lynch Lizzie LynchCommunications & influence leadUnited St. Saviour's Charity
Patrick   Penny-Annang Patrick Penny-AnnangHousing community development & engagement officerLondon Borough of Brent

What does it take to create a communications strategy that works for everyone regardless of age, ability, or access to digital resources? This session will explore how to embed accessibility from the outset, drawing on practical examples from across the housing sector. From simplifying language and removing jargon to involving residents and support providers in the process, the discussion will challenge assumptions about ‘hard-to-reach’ audiences and offer tangible ideas to make communications clearer, more inclusive, and more effective for all.

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