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Breakout session ABack to 2025 agenda

Learning from experts on the campaign trail

Thursday, 25 Sep 2025 11:15 - 12:00Highwalk 2 + 3
Speakers
James   Riding James RidingLiving markets and sustainability editorInside Housing Living
Dominic   Curran Dominic CurranHead of communicationsBritish Property Federation
Toby   Fox Toby FoxFounder1.5m homes campaign
Helen   Saul Helen SaulHead of marketingShelter
Naomi   Southwell Naomi SouthwellMedia managerJoseph Rowntree Foundation

What does it take to run a campaign that shifts perceptions, builds momentum and influences policy? This session brings together experienced communicators to reflect on strategies that have made a real impact – from shaping narratives and galvanising public support to securing buy-in from key stakeholders. Panellists will share lessons learned from the front lines and explore the tools, tactics and insights that housing organisations can apply to drive change.

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