Communications Conference CONFERENCE STARTS IN:

This session will explore how internal and external stigma continues to influence perceptions of social housing. The panel will examine how negative stereotypes affect tenants, staff and organisations, and discuss how communications teams can help shift the narrative. Drawing on campaigning experience and organisational practice, the conversation will highlight tools and strategies to engage all stakeholders – from residents and staff to policymakers and the wider public. It will provide insight into how to promote a more positive and authentic portrayal of social housing’s value.