Filter
Filter

Filter

Filter content by topic
Asset management
Care and support
Development
Finance
Fire safety
Funding
Housing Management
Markets
Technology
Policy
Regulation and Governance
Mergers and Acquisitions
View All

Inside Housing Communications Conference

Thursday, 22 Nov 2018
8:00 AM - 5:00 PM
200 Aldersgate, London EC1A 4HD

Event Partner

 

 

Make Every Message Count

 

Giving you the tools to empower your customers, staff and stakeholders through innovative, effective communication.

 

Supported by PR Week, the Inside Housing Communications Conference is the only event to combine knowledge and insight from experts outside of the sector with the innovative communications campaigns from leading housing peers.

 

Whether you are communicating with tenants, customers, staff, stakeholders or press ensuring your communication is strong, clear, concise, and multi-channel and conveys and upholds the brand, expertise and values of your organisation has never been more important.

This new conference, designed specifically for communications professionals working in or alongside the sector, will bring together the latest thinking, best practice and will provide all attendees with valuable take homes solutions that can be implemented when you get back in the office.


• How to work effectively with the press
• Defending your organisation against unfair criticism
• Shifting to digital-first communication
• Tools to effectively measure employee Engagement

 

As well as the above, several important key themes will be woven through all of the sessions, including: Brexit, learning following the Grenfell disaster, resident engagement, policy changes, the Social Housing Greenpaper and the regulatory framework.

 

View a sample of the delegate list here

 

 

Confirmed speakers include:

 

Alastair Campbell, editor-at-large, The New European and former director of communications, New Labour

Amanda Coleman, head of corporate communications, Greater Manchester Police

Kate Jeffreys, director of communications, Notting Hill Genesis

Christina McGill, head of communications, Habinteg

Lyndsay Nickerson, transformation director - communications, Aster

Mike Underwood, head of communications, Futures Housing Group

Tom Woodman, executive director of strategy and performance, Liverty

 

 

Book Now

 

 

2018 Programme

08:00 Registration

 

09:00 Chair’s opening remarks

 

Emma Maier, editor-in-chief, Inside Housing

 

09:10 How communications changing in this digital and mobile age?

 

Our expert panel will provide analysis, future gazing and tips around the changing role of communications and how to ensure your organisation is ahead of the curve.

 

Derya Filiz, communications manager, Anchor

Liz Male MBE, founder, LMC

 

09:50 How to execute an award-winning, integrated campaign

 

Our award-winning panellists will share their varying approaches to campaigning. Specifically, around crafting integrated campaigns which deliver your message, to multiple stakeholders, in the most impactful way.

 

Lyndsay Nickerson, transformation director – communications, Aster

Christina McGill, head of communications, Habinteg

 

10:30 Refreshment break

 

10:50 Implementing effective change communications programmes

 

For many communicating change to employees can be a challenge. With the recent increase in mergers and as many organisations in the sector going through change, this session will bring together sector leaders to explore the components which go into a successful change communication programme.

 

Kate Jeffreys, director of communications, Notting Hill Genesis

Mike Underwood, head of communications, Futures Housing Group

 

11:30 Exploiting the power of strong external communications

 

An effective approach to your external communications can help you articulate your corporate mission, engage your stakeholders and uphold your brand. This session will bring together current exemplars in the field to provide you with the latest insight, good practice and thinking.

 

Ben Schofield, communications manager, Tower Hamlets Homes

Tom Woodman, executive director strategy and performance, Liverty

 

12:10 Linking communications into your business strategy

 

In this digital and mobile age, communications play a vital role in underpinning the success of your business strategy. From positioning yourself as an employer of choice to marketing your homes for sale or rent, harnessing the power of marketing in every element of your business can make you stand out from the rest. With this in mind, this session will explore how organisations are embedding the power of communications to execute their business strategy.

12:50 Lunch

 

13:50 Managing your communications in a crisis

 

From managing the fallout of running out of chicken, financial difficulty and the response of a terrorist attack, our panel will be giving practical hints and tips around crisis communications.

 

Amanda Coleman, head of corporate communications, Greater Manchester Police

 

14:30 Understanding what journalists want and how they work

 

Managing relationships with press, be it national, local or trade, is key in communicating your story, in the right. Bringing together the different tiers of press, this session will see our panel discuss and debate best approaches to engagement and how to ensure that you maximise your profile.

 

Steve Hayes, communications manager, WM Housing

 

15:10 Refreshment break

 

15:30 The art of influencing: best approaches to public affairs

 

With government policy affecting various strands of the sector’s business, effectively articulating your mission and affecting the policy process is crucial. We will be bringing together exemplars in public affairs who have affected change by influencing the policy process.

 

Eve Byrne, head of campaigns and public affairs, Macmillan

 

16:10 In conversation with Alastair Campbell, former director of communications for New Labour

 

The closing session of the day will see the architect and master of New Labour’s communication strategy in discussion with Inside Housing’s Editor-in-Chief. He will be sharing his thoughts on the role of communications, how to crystallise and disseminate your message to different audiences and how to evaluate the value of your communications.

 

Alastair Campbell, editor-at-large, The New European and former director of communications, New Labour

 

16:50 Chair’s closing remarks

Partner & Sponsored

Improvement through data
Linked InTwitterFacebookemail

Improvement through data SPONSORED ARTICLE

Offsite manufacture overview
Linked InTwitterFacebookemail

Offsite manufacture overview SPONSORED ARTICLE

Tech Leaders List 2018
Linked InTwitterFacebookemail

Tech Leaders List 2018 SPONSORED ARTICLE

For general enquiries you can contact Inside Housing at:

3rd Floor, 4 Harbour Exchange Square, Isle of Dogs, London, E14 9GE

Tel: 0207 772 8300
Fax: 020 7772 8590/91

© 2018 Inside Housing
All rights reserved
Twitter
Facebook
LinkedIn