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Inside Housing Communications Conference

Monday, 18 Nov 2019
8:00 AM - 5:00 PM
200 Aldersgate, London EC1A 4HD

Make Every Message Count


Giving you the tools to empower your customers, staff and stakeholders through innovative, effective communication.


The Inside Housing Communications Conference is the only event to combine knowledge and insight from experts outside of the sector with the innovative communications campaigns from leading housing peers.


Whether you are communicating with tenants, customers, staff, stakeholders or press ensuring your communication is strong, clear, concise, and multi-channel and conveys and upholds the brand, expertise and values of your organisation has never been more important.

This conference, designed specifically for communications professionals working in or alongside the sector, will bring together the latest thinking, best practice and will provide all attendees with valuable take homes solutions that can be implemented when you get back in the office.

• How to work effectively with the press
• Defending your organisation against unfair criticism
• Shifting to digital-first communication
• Tools to effectively measure employee Engagement


As well as the above, several important key themes will be woven through all of the sessions, including: Brexit, learning following the Grenfell disaster, resident engagement, policy changes, the Social Housing Greenpaper and the regulatory framework.


View a sample of the 2018 delegate list here




2018 Programme

08.00 Registration

09.00 Chair’s opening remarks

Emma Maier, editor-in-chief, Inside Housing

09.10 How is communication changing in this digital and mobile age?
Our expert panel will provide analysis, future gazing and tips around the changing role of
communications and how to ensure your organisation is ahead of the curve.

Iain Bundred, executive director, UK, WPP Government & Public Sector Practice
Derya Filiz, communications manager, Anchor
Liz Male MBE, founder, LMC

09.50 How to execute an award-winning, integrated campaign
Our award-winning panelist will share their varying approaches to campaigning. They will
look specifically at crafting integrated campaigns which deliver your message, to multiple
stakeholders, in the most impactful way.

Christina McGill, head of communications, Habinteg

10.25 Refreshment break

10.45 Implementing effective change communications programmes
For many, communicating change to employees can be a challenge. With the recent increase
in mergers and as many organisations in the sector go through change, this session will
bring together sector leaders to explore the components which go into a successful change
communication programme.

Kate Jeffreys, director of communications, Notting Hill Genesis
Christine Paxton, assistant director, business development and communications, Karbon Homes
Mike Underwood, head of communications, Futures Housing Group
Alex Kellett, communications officer, Futures Housing Group
Camilla Campbell, head of communications, Barclays

11.30 Exploiting the power of strong external communications
An effective approach to your external communications can help you articulate your corporate
mission, engage your stakeholders and uphold your brand. This session will bring together current
exemplars in the field to provide you with the latest insight, good practice and thinking.

Ben Schofield, communications manager, Tower Hamlets Homes
Tom Woodman, executive of strategy and performance, Livewest

12.10 Understanding what journalists want and how they work
Managing relationships with the press, be it national, local or trade, is key in communicating your
story. Bringing together the different tiers of press, this session will see our panel discuss and
debate best approaches to engagement and how to ensure that you maximise your profile.

Peter Apps, news editor, Inside Housing

Steve Hayes, head of communications, WM Housing

12.50 Lunch

13.50 Harnessing the power of storytelling
Paul will explore how organisations can create a compelling corporate narrative for a multitude of
stakeholders and ensure that your brand and mission stand out from the crowd.

Paul Cash, founder and chief rooster, Rooster Punk

14.20 Understanding the global trends in communications
This session will provide delegates with a global view of the current trends in communications and
what they mean for your organisation.

Rob Morbin, general manager, International Communications Consultancy Organisation

14.45 Managing your communications in a crisis
From managing the fallout of running out of chicken, financial difficulty and the response of a
terrorist attack, Amanda will be giving practical hints and tips around crisis communications.

Amanda Coleman, head of corporate communications, Greater Manchester Police

15.10 Refreshment break


15.30 The art of influencing: best approaches to public affairs
With government policy affecting various strands of the sector’s business, effectively articulating
your mission and affecting the policy process is crucial. We will be bringing together exemplars in
public affairs who have affected change by influencing the policy process.

Eve Byrne, head of campaigns and public affairs, Macmillan
Carol Jones, director of communications, marketing and public affairs, Hyde Group

16.10 In conversation with Alastair Campbell, former director of
communications for New Labour
The closing session of the day will see the architect and master of New Labour’s communication
strategy in discussion with Inside Housing’s editor-in-chief, Emma Maier. He will be sharing his
thoughts on the role of communications, how to crystallise and disseminate your message to
different audiences and how to evaluate the value of your communications.

Alastair Campbell, editor-at-large, The New European and former director of communications,
New Labour

16.50 Chair’s closing remarks


Our conference sponsorship positions you at the forefront of housing sector, while establishing you as the brand of repute in the minds of the leaders influencers and key decision makers across the sector.


For sponsorship opportunities please call Ned James on 020 7772 8410 or email

Partner & Sponsored

For general enquiries you can contact Inside Housing at:

3rd Floor, 4 Harbour Exchange Square, Isle of Dogs, London, E14 9GE

Tel: 0207 772 8300
Fax: 020 7772 8590/91

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