Inside Housing Communications Conference
Giving you the tools to tell stories effectively and gain influence where you need to
The Inside Housing Communications Conference is the only event to combine knowledge and insight from experts outside of the sector with the innovative communications campaigns from leading housing peers.
The programme covers a wide range of communications themes, from effective storytelling, work around mergers, public affairs, integrated campaigns, tools to effectively measure your communications, plus crisis communications and PR.
It’s your chance to access transformative ideas and gain immediate inspiration for your communication campaigns.
2019 programme highlights include:
- Learn from expert storyteller, Matt Locke, director and founder of Storythings, ex-director of the BBC’s Innovation Team and Channel 4’s Education and Multi-platform
- Hear how Plymouth Community Homes managed their communications around fire safety in the wake of Grenfell
- Gain knowledge on how to measure your communications to influence upwards from the director of communications at the Museum of London and the Local Government Association
- Get the lowdown on successful internal communications from award-winning Trivallis, Great Places Housing Group and the Bristol, North Somerset and South Gloucestershire Clinical Commissioning Group
"Communications in housing are doing some of the most innovative and important work in the comms and marketing industries. I’m really looking forward to seeing it showcased at Inside Housing’s Communications Conference."
Mario Ambrosi, director of communications and marketing, Anchor Hanover
09:00 Chair’s opening remarks
Martin Hilditch, editor-in-chief, Inside Housing
09:15 Panel session : Influencing stakeholders – your leadership team, politicians, press and your community
- Setting strategic priorities for engagement
- Identifying top targets and outlining what the ‘asks’ for government or politicians are
- Creating active roles for each member of the team
- Getting the feedback mechanisms right
- Integrating PR into the whole comms mix: digital and events
Rebecca Goodhand, communications and marketing manager, Community Housing Cymru
Hel Reynolds, founder and director, Comms Creatives
Max Curtis, director of public affairs, Metropolitan Thames Valley
09:55 The measurement mindset and why this is key to strategic communications success
Proving the value and impact of communications is central to our survival as a function so it is worth looking in detail at why it is so important to measure the right things.
- Meaningful measurement: outcomes vs outputs
- Golden rules of measurement
- What does success look like?
- Utilising data and communicating it to influence upwards
Andrew Marcus, head of communications, Museum of London
David Holdstock, director of communications, Local Government Association
10:50 Refreshment break
11:20 Panel session: Delivering internal communications that engage what ever the budget
- Innovative internal communications trends to inspire
- Key digital trends, tools and tech to transform
- Perfecting your channel mix to maximise engagement and interaction
- Tools to measure success and prove the strategic role of internal comms
- Equip, empower and engage senior management to modernise top-down communications and encourage authentic two-way dialogue
Mark Woods, head of communications, Trivallis
Julia Graham, change communications specialist, Great Places Housing Group
Carl Holloway, director of communications, Great Places Housing Group
Michelle Smith, associate director, communications and engagement, Bristol, North Somerset and South Gloucestershire Clinical Commissioning Group, NHS
12:00 Crisis communications: managing fire safety comms in a febrile environment
- Developing a crisis communications plan from spokespeople and messaging through to protocols and resources
- Dealing with the potential to confuse people with information overload
- Lessons learned: timely responding, what information to release, facts not spin
- Telling residents stories – how the political landscape has changed from being focused on delivery to people
Angie Scott, head of strategy, communications and external relations, Plymouth Community Homes
13:40 Breakout sessions
Mergers roundtable session
Meet the organisations who have been through a merger and come out the other side. What have other people learnt from a comms perspective what’s been successful across these areas of work and what lessons have been learned:
- values and behaviours
- collaborative working practices
- making sure that we have the wellbeing of our comms team at the forefront when faced with significant change
Mario Ambrosi, director of communications and marketing, Anchor Hanover
Carlene Leonard, assistant director: communications, marketing and public affairs, Radian Group
Kate Jeffreys, director of communications, Notting Hill Genesis
Integrated marketing communications – building trust and boosting morale
An integrated marketing campaign is your opportunity to deliver a distinct message across multiple channels and show your customers and tenants a consistent and clear approach expressing your brand values. This is basic common sense so how do you get them right and why does the integrated approach fail sometimes?
14:20 Breakout sessions
Case study: Engaging tenants, staff and stakeholders – telling great stories in housing
- Recruiting and training your team right and gearing all of your processes around content
- How to set up your organisation so you can gather stories and content from your colleagues
- How to use good content across multiple platforms and measure how effective this is
- Getting content you will use again and again
Steve Hayes, head of communications, Citizen
Interactive workshop: Living a brand from the inside out – what branding really means
- What do brand and culture mean to you?
- How do you create a culture that lives it values?
- How do you get commitment to its purpose?
- Build a brand from the inside out
Jo Marsh, director, Winster Marsh, associate, Jane Wentworth Associates
15:00 Refreshment break
15:30 Getting a feature into Inside Housing – dealing with the press from a non-news perspective
- What’s the story? Why should I care?
- Riding the trends while staying authentic
- Storytelling to engage the audience
- Q&A session
Peter Apps, deputy editor, Inside Housing
16:00 Case study: Elephant Park – creating a communications campaign that tackled negative perceptions
- Right channel, right time, right message – finding and engaging a hard to reach / switched off audience
- Finding and using new and innovative tools, techniques and strategies to boost awareness
- Creating a creative campaign in partnership with a local authority
16:30 Integrated storytelling – creating and delivering content that connects
- Why stories are so important
- How they work and how not to mess them up
- How attention is changing in the digital age and what that means for anyone creating content
- Honing your storytelling muscle – top tips and lessons learned
Matt Locke, director and founder, Storythings, chair, The Audience Agency, ex-head, Innovation Team, BBC, ex-head, Education and Multi-Platform Teams, Channel 4
17:10 Close of conference
Our conference sponsorship positions you at the forefront of housing sector, while establishing you as the brand of repute in the minds of the leaders influencers and key decision makers across the sector.
For sponsorship opportunities please call Ned James on 020 7772 8410 or email email@example.com