Filter content by topic
Asset management
Care and support
Fire safety
Housing Management
Regulation and Governance
Mergers and Acquisitions
View All

Inside Housing Communications Conference

Thursday, 22 Nov 2018
8:00 AM - 5:00 PM
200 Aldersgate, London EC1A 4HD

Event Partner



Make Every Message Count


Giving you the tools to empower your customers, staff and stakeholders through innovative, effective communication.


Supported by PR Week, the Inside Housing Communications Conference is the only event to combine knowledge and insight from experts outside of the sector with the innovative communications campaigns from leading housing peers.


Whether you are communicating with tenants, customers, staff, stakeholders or press ensuring your communication is strong, clear, concise, and multi-channel and conveys and upholds the brand, expertise and values of your organisation has never been more important.

This new conference, designed specifically for communications professionals working in or alongside the sector, will bring together the latest thinking, best practice and will provide all attendees with valuable take homes solutions that can be implemented when you get back in the office.

• How to work effectively with the press
• Defending your organisation against unfair criticism
• Shifting to digital-first communication
• Tools to effectively measure employee Engagement


As well as the above, several important key themes will be woven through all of the sessions, including: Brexit, learning following the Grenfell disaster, resident engagement, policy changes, the Social Housing Greenpaper and the regulatory framework.


View a sample of the delegate list here



Confirmed speakers include:


Alastair Campbell, editor-at-large, The New European and former director of communications, New Labour

Amanda Coleman, head of corporate communications, Greater Manchester Police

Kate Jeffreys, director of communications, Notting Hill Genesis

Christina McGill, head of communications, Habinteg

Lyndsay Nickerson, transformation director - communications, Aster

Mike Underwood, head of communications, Futures Housing Group

Tom Woodman, executive director of strategy and performance, Liverty



Book Now



2018 Programme

08:00 Registration


09:00 Chair’s opening remarks


Emma Maier, editor-in-chief, Inside Housing


09:10 How communications changing in this digital and mobile age?


Our expert panel will provide analysis, future gazing and tips around the changing role of communications and how to ensure your organisation is ahead of the curve.


Derya Filiz, communications manager, Anchor

Liz Male MBE, founder, LMC


09:50 How to execute an award-winning, integrated campaign


Our award-winning panellists will share their varying approaches to campaigning. Specifically, around crafting integrated campaigns which deliver your message, to multiple stakeholders, in the most impactful way.


Lyndsay Nickerson, transformation director – communications, Aster

Christina McGill, head of communications, Habinteg


10:30 Refreshment break


10:50 Implementing effective change communications programmes


For many communicating change to employees can be a challenge. With the recent increase in mergers and as many organisations in the sector going through change, this session will bring together sector leaders to explore the components which go into a successful change communication programme.


Kate Jeffreys, director of communications, Notting Hill Genesis

Mike Underwood, head of communications, Futures Housing Group


11:30 Exploiting the power of strong external communications


An effective approach to your external communications can help you articulate your corporate mission, engage your stakeholders and uphold your brand. This session will bring together current exemplars in the field to provide you with the latest insight, good practice and thinking.


Ben Schofield, communications manager, Tower Hamlets Homes

Tom Woodman, executive director strategy and performance, Liverty


12:10 Linking communications into your business strategy


In this digital and mobile age, communications play a vital role in underpinning the success of your business strategy. From positioning yourself as an employer of choice to marketing your homes for sale or rent, harnessing the power of marketing in every element of your business can make you stand out from the rest. With this in mind, this session will explore how organisations are embedding the power of communications to execute their business strategy.

12:50 Lunch


13:50 Managing your communications in a crisis


From managing the fallout of running out of chicken, financial difficulty and the response of a terrorist attack, our panel will be giving practical hints and tips around crisis communications.


Amanda Coleman, head of corporate communications, Greater Manchester Police


14:30 Understanding what journalists want and how they work


Managing relationships with press, be it national, local or trade, is key in communicating your story, in the right. Bringing together the different tiers of press, this session will see our panel discuss and debate best approaches to engagement and how to ensure that you maximise your profile.


Steve Hayes, communications manager, WM Housing


15:10 Refreshment break


15:30 The art of influencing: best approaches to public affairs


With government policy affecting various strands of the sector’s business, effectively articulating your mission and affecting the policy process is crucial. We will be bringing together exemplars in public affairs who have affected change by influencing the policy process.


Eve Byrne, head of campaigns and public affairs, Macmillan


16:10 In conversation with Alastair Campbell, former director of communications for New Labour


The closing session of the day will see the architect and master of New Labour’s communication strategy in discussion with Inside Housing’s Editor-in-Chief. He will be sharing his thoughts on the role of communications, how to crystallise and disseminate your message to different audiences and how to evaluate the value of your communications.


Alastair Campbell, editor-at-large, The New European and former director of communications, New Labour


16:50 Chair’s closing remarks

Partner & Sponsored

Improvement through data
Linked InTwitterFacebookemail

Improvement through data SPONSORED ARTICLE

Offsite manufacture overview
Linked InTwitterFacebookemail

Offsite manufacture overview SPONSORED ARTICLE

Tech Leaders List 2018
Linked InTwitterFacebookemail

Tech Leaders List 2018 SPONSORED ARTICLE

For general enquiries you can contact Inside Housing at:

3rd Floor, 4 Harbour Exchange Square, Isle of Dogs, London, E14 9GE

Tel: 0207 772 8300
Fax: 020 7772 8590/91

© 2018 Inside Housing
All rights reserved