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One to Watch – Matthew Beetar, equality, diversity and inclusion specialist at Accent Group

Our latest interview with an up-and-coming housing professional is with Matthew Beetar, equality, diversity and inclusion specialist at Accent Group. He was nominated by Accent’s CEO Paul Dolan

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Matthew Beetar was inspired to change career and move into housing after helping his mother navigate the system in the UK
Matthew Beetar was inspired to change career and move into housing after helping his mother navigate the system in the UK
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Our latest interview with an up-and-coming housing professional is with Matthew Beetar, equality, diversity and inclusion specialist at @AccentHousing

Tell us about your job.

I work with different directors and teams to make sure that our housing association is in the best position to support our diverse customers.

This means a range of activities: writing and editing policies for regulation; giving input into people management strategy; developing training about social issues; meeting with customers to talk about the specific problems they face; and making sure everyone who works for Accent feels included.

How did you first come to work in housing?

I’ve always been interested in social change, justice and inclusion. For many years, I worked in the education sector, researching and teaching about injustice and prejudice. I completed my doctorate working with LGBTQ refugees and migrants.

Before this, the UK social housing system wasn’t something I knew much about, as I had grown up in South Africa. After a decade living and working in England, I became more familiar with the sector and its challenges.

When I lost my father unexpectedly to COVID-19, I had to help my mum navigate what her new life would look like, including where she would live and what support she could get.

This really spurred me to make the change from the corporate sector. There’s so much incredible work being done by amazing and socially conscious people in the social housing sector, and I wanted to be a part of that.


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What’s your proudest moment or biggest achievement so far?

Meeting Nelson Mandela and working with his organisation – what an incredible privilege.

And what has been your hardest moment?

At former places of work, learning first-hand about bullying and discrimination in the workplace and the effect this can have on your self-esteem, productivity and overall happiness.

Who has been the most important person in your career – and why?

My father. He was a civil servant for 35 years, a highly respected local leader and a strong role model.

He demonstrated that the best businesses survive and thrive with compassionate leadership. I’ve tried to adopt this approach in my career.

Performance isn’t incompatible with caring – about people and about what you do.

What’s the best piece of work advice you’ve ever been given?

Lead with kindness: people won’t remember what you do, but they’ll remember how you make them feel.

When you were a child, what did you want to be when you grew up?

A genetic engineer – I was very taken with Jurassic Park!

If you could change one thing about the sector, what would it be?

I would love to see social housing getting more public investment again – there’s a real need nationally for more resource. And that young people see social housing as a great sector to work in, where you get to work in a fast-paced environment that has strong social values.

What’s the worst job you’ve ever had?

I was a telephone charity fundraiser for a short while. It wasn’t a bad job, but I was so bad at it!

What’s the best thing that happened to you this week?

Getting my Spotify Wrapped. But also having the privilege of facilitating a great discussion about neurodiversity in the workplace, hearing from colleagues with autism and ADHD about ways we can be more inclusive.

One to Watch series

Picture: Getty
Picture: Getty

In our ‘one to watch’ series, we speak to up-and-coming housing leaders. They discuss their job, how they got to where they are and their ambitions for the future. 

We aim to feature staff from across the sector.

Click here to nominate yourself or a colleague for inclusion

One to Watch series:

Alicia Walker – head of policy, research and campaigns at Centrepoint

Matthew Beetar – equality, diversity and inclusion specialist at Accent Group

Morgan Lynch – assistant development and delivery manager at Home Group

Rosalyn Springer – partnership manager (social value) at MTVH

Andreia Pinto – senior customer care co-ordinator at L&G Affordable Homes

Chris Collins – homeownership officer at Hightown

Tasmin Ross – HR officer at River Clyde Homes

Kerry Clayton – governance and compliance manager at Elderpark Housing

Eden Bailey – senior head of housing services, Hft

Vicky Gladden – quality and practice lead, BCHA

Yağmur Arduç – assistant bid manager, Morgan Sindall Property Services

Nivene Powell – head of communities, EcoWorld London

Jeanette Tolhurst – scheme manager, Hightown

Harry Clarke – finance business partner, CHP

Jasmine Tansur – resident liaison officer, Midlands, PA Housing

Georgina Bavetta – service manager, tenancy sustainment, Islington Council

Taranjit Kaur Chana – senior client services manager, Home Group

Sarah Russell – vice-chair, Wythenshawe Community Housing Group

Chloe Winson – assistant surveyor, Greatwell Homes

Melissa Young – scheme manager, Housing 21

Hugh Gatenby – development analyst, Homes England

Sioned Wyn Williams – creating futures manager, Creating Enterprise (part of Cartrefi Conwy)

Avril Roberts – development project manager, RHP

Kath Menzies – housing services officer, Link Housing

Didi Massaya – communications officer, Network Homes 

Jane Holbein – housing officer, Queens Cross

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