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Merger to create 44,000-home housing association completes
Bromford has completed its planned merger with Severn Vale Housing to create a new 44,000-home landlord.
The Midlands-based association, which had previously merged with Merlin in July, will cover 4,000 additional homes through the merger with Severn Vale in Gloucestershire.
Robert Nettleton, chief executive of the new landlord and former chief executive of Merlin, said: “The combined financial strength of our new organisation gives us a great foundation, enabling us to build more new homes and invest more in people.”
“There remains a real shortage of quality, affordable housing across our operating area. But by pooling our resources we can make a real difference by building even more new homes than we would have been able to build individually. This year we’ll build more than 1,200 homes and we plan to increase that in the years ahead.”
Philippa Jones, the former chief executive of Bromford, stood down in early November.
The new organisation, which will retain the Bromford name, now provides homes to 100,000 customers, with a turnover of £270m.
The merger means Bromford is now the largest housing provider in Gloucestershire, as it owns more than 21,000 homes in the area.
Mr Nettleton said the merger will enable Bromford to introduce its neighbourhood coaching approach to new customers in Tewkesbury. The coaching is designed to connect customers to local services, as well as offering employment advice.
