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Olympic village owner appoints new boss

The owner of London’s Olympic village has appointed a new chief executive.

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Kate Freer
Kate Freer will take on the top job later this year
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LinkedIn IHOlympic village owner appoints new boss #UKhousing

Kate Freer will take over as the new chief executive officer (CEO) of Get Living in autumn 2026.

She replaces long-standing boss Rick de Blaby, who announced he would step down at the end of last year to pursue a non-executive career.


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Ms Freer is described as a “seasoned, highly respected real estate industry veteran, with over 25 years’ experience in the sector”.

She takes over at the major build-to-rent investor, which owns London’s Olympic village and manages 6,400 homes in total.

Ms Freer was most recently at Realstar for over 11 years, where she helped to build the UK multifamily platform and the Manchester-based Uncle residential brand from the ground up. Prior to that she spent 10 years at Blackstone.

Jeremy Helsby, chair of Get Living, said: “We are delighted to welcome Kate to Get Living at an important time in our growth strategy and we all very much look forward to working with her in furthering the continued growth of the business.

“I would also like to say a huge thank you to Rick de Blaby, our outgoing CEO.

“During Rick’s nine-year tenure, initially as chairman and subsequently as CEO, he has presided over the growth and expansion of Get Living into the market leader it is today. We wish Rick every happiness in his non-executive career.”

Mr de Blaby said: “Working with world-class investors and their representatives, with exceptional specialists in every field and then with the passion and commitment of everyone in the Get Living Team, has always felt truly purposeful.

“Building Get Living into what it now is has been a huge team effort. I will genuinely miss the companionship of everyone, many of whom I count as good friends. I look forward to watching Get Living fulfil its full potential and wish Kate every success as she brings her own ideas and drive to the next chapter.”

Gertjan van der Baan, previously the boss of 28,000-home rental platform Vesteda, will become interim CEO between Mr de Blaby’s departure and Ms Freer taking on the role later in the year.


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